The beverage manufacturing sector, encompassing the production of fruit juices, mineral water, soft drinks, beer, and spirits, has high export potential and a strong presence of small and medium-sized enterprises (SMEs).
From 2017 to 2023, Georgia’s total beverage exports grew at a CAGR of 10%, reaching USD 463 million in 2023. Despite overall export growth, the share of exports to the EU declined significantly during this time, particularly for SMEs.
Key challenges include limited access to quality raw materials, outdated machinery, a shortage of skilled labor, and logistical constraints, as well as difficulties in meeting EU standards and DCFTA regulations and limited access to financing for export operations.