On August 3-8, PMC Research conducted a six-day training course on digital marketing for 35 second- and third-round rural development grant competition beneficiaries in Khulo municipality in order to boost the visibility, and ultimately the revenues, of their businesses.
The main goal of the rural development grant competition is to fund projects that are in accordance with the following objectives and priorities laid out in the Khulo Local Development Strategy (LDS) 2018-2022: rural tourism; agriculture; communal and social infrastructure; culture, health, education, sport and youth; entrepreneurship; and the environment, sustainable management and natural resources.
During the training, we discussed branding, customers’ demands, communication, traditional and digital marketing channels, managing web and social media pages, styles of posting on social media, and advertising on Facebook.
“At the beginning, I was a little skeptical about the training agenda, but the training process was so interesting that the time passed very quickly. I will definitely use the knowledge I acquired here to increase the revenue and visibility of my business, and also help others to create their own digital marketing platforms,” said David Mikaberidze, one of the training participants.
We will continue this training series to equip more grant beneficiaries with necessary business management, accounting and marketing skills to enhance their productivity.
The training course was conducted as part of the project “Promotion of Rural Development and Diversification in Khulo Municipality,” which is funded by the European Union, and is being implemented by Caritas Czech Republic in Georgia (CCRG) in partnership with PMC Research and the Croatian Rural Development Network (HMRR) under the European Neighborhood Programme for Agriculture and Rural Development in Georgia (ENPARD II).
Please kindly follow the link below for detailed information about:
Promotion of Rural Development and Diversification in Khulo Municipality
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In November 2025, hotel price index in Georgia decreased by 5.9% month-over-month (MoM), with the largest declines in Guria, Tbilisi, and Samtskhe-Javakheti. In November 2025, hotel price index in Georgia decreased by 4.2% year-over-year (YoY), with the largest declines in Imereti, Kakheti, and Samegrelo-Zemo Svaneti. The average price of a room ranged from 101 GEL to 390 GEL in November 2025.
In October 2025, the number of persons receiving a salary increased by 1.9% month-over-month and by 2.6% year-over-year. In October 2025, vacancies published on Jobs.ge decreased month-over-month by 12.2% and by 2.1% year-over-year. The number of vacancies in IT and programming category increased the most both year-over-year (+54.8%) and month-over-month (+5.0%) in October 2025. In Q3 2025, compared to Q2 2025, labor market expanded, as seasonally adjusted job opening rate increased and unemployment rate decreased, while labor market efficiency remained unchanged.
In October 2025, hotel price index in Georgia decreased by 9.6% month-over-month (MoM), with the largest declines in Adjara,Guria, and Kakheti. In October 2025, hotel price index in Georgia decreased by 2.3% year-over-year(YoY), with the largest declines in Mtskheta-Mtianeti, Samegrelo-ZemoSvaneti, and Kakheti. The average price of a room ranged from 100 GEL to 442 GEL in October 2025.
In September 2025, the number of people receiving a monthly salary increasedby 4.9%month-over-month and by 2.6% year-over-year. The total number of vacancies published on Jobs.ge increased month-over-month (+20.0%) and year-over-year (+4.7%). Over the past three months, the number of vacancies on Jobs.gein logistics declined by 4.5%, while those in management fell by 4.4% compared to the same period in 2024.
The Business Association of Georgia (BAG) Index is a joint product of the Business Association of Georgia, PMC Research Center, and the ifo Institute for Economic Research. The BAG Index summarizes the BAG Business Climate, BAG Employment Barometer, and BAG Investment Environment, which are calculated according to the assessments of the top managers of BAG member businesses and companies in their corporate group. BAG and PMC Research Center publish the BAG Index on a quarterly basis from Q4 2019.
• In September 2025, hotel price index in Georgia decreased by 9.2% month-over-month (MoM), with the largest declines in Guria, Adjara and Samtskhe-Javakheti. • In September 2025, hotel price index in Georgia decreased by 1.8% year-over-year (YoY), with the largest declines in Adjara, Tbilisi and Kakheti. • The average price of a room ranged from 111 GEL to 440 GEL in September 2025.
In August 2025, the number of persons receiving a monthly salary declined by 5.7% month-over-month but rose by 2.6% year-over-year. In August 2025, the share of employees earning 2,400 GEL or more fell to 33.1%, while the share earning up to 600 GEL rose to 13.5%, month-over-month. Vacancies published on Jobs.ge decreased month-over-month by 11.0% and increased by 3.0% year-over-year.
In July 2025, the number of persons receiving a salary of 2,400 GEL or more exceeded the number of persons receiving a salary between 1,200 and 2,399 GEL. In July 2025, the highest growth in the number of vacancies on jobs.ge was recorded in IT and programming category, both month-over-month (+11.1%) and year-over-year (+26.8%). In Q2 of 2025, compared to Q1 2025, the efficiency of the labor market remained unchanged, as neither the job openings rate nor the unemployment rate showed a statistically significant change.
• In August 2025, hotel price index in Georgia increased by 3.5% month-over-month (MoM), with the highest growth recorded in Guria, Adjara and Racha. • In August 2025, hotel price index in Georgia increased by 1.1% year-over-year (YoY), with the highest growth recorded in Samtskhe-Javakheti, Shida Kartli and Racha. • Both MoM and YoY growth was mainly driven by rising guesthouse prices in August 2025• The average price of a room ranged from 119 GEL to 553 GEL in August 2025.
In June 2025, the number of persons receiving a monthly salary increased by 0.5% month-over-month (MoM) and by 3.4% year-over-year (YoY). In June 2025, the share of persons receiving a monthly salary of 2,400 GEL or more amounted to 32.8%, up 0.9 percentage points MoM and 6.6 percentage points YoY. In June 2025, the number of jobs published on Jobs.ge increased by 6.4% MoM but decreased by 1.0% YoY.